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Eschborn, 14 February 2008 –Verbatim launches a whole new line of Verbatim 2.5” Portable Hard Drives (HDDs). With the new, elegantly designed External Hard Drives, consumers and businesses can immediately add 120, 160, 250, or 320GB removable capacity to their computer. The palm-sized external drives will be available for both Windows® and Mac® users in specialist stores from February. The need for a fast, easy way to store, backup, share and transport data and multimedia files is fueling explosive growth in the worldwide removable storage industry. As a result, the market research company GfK predicted sales of around 10 million external hard drives in Western Europe in 2007 – an increase of just under 90 percent compared to 2006, when 5.2 million external hard drives were sold. For 2008, GfK anticipates a total sales volume of over 14 million 2.5" and 3.5" External Hard Drives in Western Europe.
“Part of Verbatim’s corporate strategy is to capitalise on this trend with an expanded line of External HD products that meet the diverse storage needs of consumers and businesses around the globe. Our new product range in a sleek black and silver design has been adapted to match the latest design trends in the laptop sector”, said Kai Miroschnik, Business Unit Manager Multi Media & Peripherals Verbatim EUMEA.
Contemporary, modern design coupled with state-of-the-art technology
Verbatim has enhanced the versatility of its 2.5” External Drives by offering them with a choice of a USB interface or a Combo USB/FireWire interface. The External HD drives run at 5,400 rpm and deliver transfer speeds of up to 480MB per second (MB/sec.) when connected with USB 2.0 and up to 400MB per second for FireWire connections. Power is supplied via the USB or FireWire connection, rendering external power packs obsolete.
Back-up software for Macs and PCs
Once the Verbatim portable HD is connected to a computer, it can be accessed and used like a computer hard drive. Users can drag files to the portable HD’s icon to copy them, navigate to their HD in Open or Save dialogue boxes, or delete files stored on the HD. Verbatim Hard Drives are compatible with the latest operating systems Vista and Leopard. For regular back-ups, Verbatim’s 2.5” HD drives offer the “Time Machine” back-up feature of the “Leopard” Mac OS X operating system from Apple, thereby making them perfect for modern Mac products. In the USB models, Nero’s “BackItUp 2 Essentials” software is used, providing professional data back-up with a range of individual settings. The software is also available in 26 languages.
The new elegantly designed Verbatim 2.5” Portable Hard Drives (HDDs) with 120, 160, 250, or 320GB capacity will be available from February 2008.
Pictures can be found under:
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_cutout.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Front.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_BlackBackground.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Laptop.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Overhead.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_2_5_USB_SilverDrive_Side.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_FWUSB_320GB_Package.jpg
http://212.79.62.150/Verbatim/Verbatim_PHD_USB_320GB_Package.jpg
About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology – from Floppy Disks and Magneto-Optical storage media, CD and DVD formats to the latest High Definition media Blu-ray and HD DVD. Moreover, Verbatim offers high quality products in the field of Portable USB Drives, Flash Memory Cards and External Hard Drives as well as a broad variety of computer Accessories. Verbatim is a subsidiary of Mitsubishi Kagaku Media and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market. Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim’s products, which have been the winners of numerous international comparative tests. The company is the European market leader for Optical Media. For more information, please visit www.verbatim-europe.com.
Editorial Contact:
Maria Csilics
Verbatim GmbH
Frankfurter Straße 63-69
65760 Eschborn
Tel: +49 (0)6196-9001-30
mcsilics@verbatim-europe.com
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